Foundations for Product Creation
Design or scale your product from top to bottom.
You have an idea — now what? We’re here to help take that idea (at whatever stage of development it’s in) from fantasy, to reality. Our work together will cover the foundational components of product or service strategy that you need in order to craft a solution with an authentic voice, robust value-add, and unique position within the market.
Timeline —
This consultation spans 6 weeks, with a guaranteed baseline of 30 hours devoted time from our team. Additional weeks and dedicated time can be added as needed once the initial consultation has ended.
Who this consultation is intended for —
Anyone who’s building a product or service for the public. Creating an app to incentivize self-care? Creating your own line of home decor items? We’ll work with you to understand who you’re building for, why you’re building it, and what your impact is. These tenets will guide your product or service creation and create a clear path for us to follow, together.
Working solo, or have a small team assembled? We can fit any format! More cost effective than hiring a full-time Head of Product, we’re here to give you the value you need without the overhead.
Juggling a full time job, family, and more? We understand; we’ve been there, and we have the context to create a plan that will work in compliment with your life, rather than in conflict with it.
What you can expect from our work together —
We’ll start by digging deep into where you find yourself in your current ideation process. Just beginning with the spark of an idea? Have you been working on a product or service for years, but haven’t seen the progress you’d expect by now? We’ll start with a ground-up approach so that we leave no stone unturned, and build a product / service strategy, visionary roadmap, and actionable short-term game plan to break out your work into realistic and achievable chunks.
This consultation plan spans 6 weeks, with three key, 1 hour meetings at the following intervals:
Week One — we’ll align on your company mission, current customer, the product or service you’re developing, and your goal for the next 5 years
Week Three — we’ll dive into key go-to-market and retention strategies that suit your unique position in the market
Week Six — we’ll review a refined mission statement, roadmap, and actionable short-term game plan to evolve your product or service.
In addition to these three core sessions, our six weeks will include offline work and deliverables (outlined below) created by our team, and additional meetings as needed. The sky is the limit! Our goal is to support you with exactly what you need.
Deliverables you can expect —
In between our sessions, our work will include:
a refined, and clearly defined mission statement to guide future product or service evolution
a product / service manifesto that details the ethos you (and your team) will use to make future product or service decisions to cut out costly distractions and build upon your previous growth
a visionary product / service roadmap that will outline the milestones your product needs to achieve in the next five years to see the business and financial outcomes you (or your company) requires
analysis of your growth and retention strategies, complete with cohort and lifecycle visualizations to understand the data and implement actionable, targeted retention strategies*
user persona mapping analyses to pinpoint exactly who you’re designing your solution for, and what they need from your product or service in order to become customers
*dependent on data availability